Internal Business Model

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1. Internal Business Model: (trade secret)

1. An objective is to create and grow a new revenue stream based on application service using many alternative business models - no one model is right for all markets.

2. The initial Critical Success Factor is to generate a stable minimum income stream for two people as two companies.

(1) SB running a company who invoice customers directly or/and indirectly.

(2) PW running a company who invoice Sib** monthly.

3. The stable minimum income stream for each company may be said to be in the order of 20,000 pounds per year or 1666 pounds per month.

4. Where 50 sites pay a membership fee of 67 pounds net per month, then the revenue stream is 3350 that is split as 1675 per company.

5. Between zero and 49 sites, is below the initial critical success factor, the business is not stable and losses may exceed gains.

6. A second Critical Success Factor is to generate a profitable income stream for two companies that may hire deputies to promote growth with continual evolutionary improvements.

7. After 50 sites, the site cost can be reduced to 62 pounds per month.

8. Where 100 sites pay a membership fee of 62 pounds net per month, the revenue stream is 6200 that is split as 3100 per company.

2. Revenue Stream:

1. To minimise competitive opportunities, it will be of benefit to reduce the membership fee by a few pounds each time another 50 sites become stable members.

2. A stable monthly revenue stream may look like:

Nr Sites	Mthly Fee	Revenue	Cost
1	67	67	33
10	67	670	335
50	67	3350	1675
51	62	3162	* 1581
54	62	3348	1674
60	62	3720	1860
100	62	6200	3100
101	58	5858	* 2929
107	58	6206	3103
150	58	8700	4350
151	54	8154	* 4077
161	54	8694	4347
200	54	10800	5400

3. A less stable monthly revenue stream may be 50% of an unknown and uncontrolled amount - good in the short term, but less good in the long term.

4. Where Sib** choose to do some off the wall deals with customers, the internal cost of operating those deals by Cam*** are predictable in the long term..

3. Principles:

1. Construction companies learn that BIM has a tiny monthly membership that is fixed for each site - easy to budget. Nobody is being exploited and nobody will figure out in the longer term that they were being exploited.

2. Periodically, construction companies earn a tiny reduction in their membership fee and never experience a price increase. Membership fees are such a trivial issue it is not an issue.

3. Membership fee is paid to activate a new site for a calendar month - start any day.

4. Only selected construction companies are invited to become members because unlimited continual evolutionary improvements can only be provided to companies who properly understand the significant benefits of BIM digital information.

5. A "free" service is offered to people to manage their own self-service company and accounts, but this excludes any collaborative information sharing with others. A demonstration capability. A "free" service means that the customer does not own their own data - data belongs to 123BIM. Adverts may be used to supliement revenue. Marketing information may be sold to other parties. When a person has accumulated a years worth of personal data, management information, business intelligence and analytics may be offered for a tiny monthly fee to extract value from all that personal data.

4. Scope:

1. Without limit: the more that companies request and get new services, the greater the benefit to all companies and the harder it becomes to switch to a competitor.

2. HRM: Human Resource (capital) Management: Every company NEEDS a HRM-FAM to manage employees and contractors: make it very comprehensive.

3. FAM: Financial Account Management: Every person NEEDS a personal HRM-FAM to manage their daily accounts, annual return, expenses, payments and invoices.

4. QMS: Quality Management Service: Every company NEEDS a QMS to plan and manage projects as activities, tasks and jobs.

5. OHS: Occupational Health & Safety: Every company NEEDS evidence of complete compliance with health & safety.

6. DCM: Document Content Management: Every person and every company NEEDS to manage their documents, tasks, photos, minutes, mail, notifications, etc..

7. CRM: Customer Relationship Management: Every person and every company NEEDS to manage their contacts, customers and cupplier.

8. Evaluation Proof: no competitive product will be able to offer such a comprehensive integrated service. No competitor will be able to include unlimited continual eolutionary improvements with such a massive scope of capabilities (because they use programmers).

5. Database Tables:

+HRM+:

H20 Person table: fragmented in many parts with an open pseudomynised architecture to grow as CRM.

H21 Site table: company works with many people: customer and/or supplier: project table.

H22 Address table: fragmented from person and site for security purposes with token in person and site.

H23 Bank table: person has bank for payment, supplier has bank for payment.

H24 SignIn table: person has one or more signin rights.

H25 Device table: person has one or more registered computing devices and registered locations.

H26 Photo table: person has one or more photos as attachments.

H27 Signature table: person has one or more signatures.

H28 Holiday table: person has holidays, leave, sickness, training, Sybatical, ternity and absences.

H29 Reminder table: person has notable date reminders: work-to-do, birth dates and anniversaries.

+document content management, task management+

H30 Task table: person has tasks in diary with attachments. Notes, mail, RFI, message, notification, mindmap, tasks, appointments, meetings, to-do-list..

H30 Mail table: person has mail by date with attachments.

H31 Time table: person has time sheet, jobs and time statement.

H32 Invoice table: person has invoices and statement.

H33 Expense table: person has expenses, VAT accrual, mileage, statement.

H34 Document table: person authors document, minutes, call report, trip report.

H35 Document Topic table: person authors document topic within document.

H36 Energy table: person uses energy: renewable energy, monthly readings and cost analysis.

H.. Environmental table: recycling, energy-reduction by person.

H37 Phone table: person uses phone: monthly phone and internet usage with cost analysis.

H.. Benefits table: Pension, dentist, health, travel, wellbeing: by person.

H38 Daily Check sheet: by person by date by site.

H39 Daily drill and cut sheet: by person by date by site: billable events.

+site, asset management+

H40 Member table: Site and project has membership fee: invoice, payment, statement.

H41 Asset table: plant, equipment, tools, consumables: inspection schedule.

H42 Inspect table: asset inspection results by date.

H43 Risk Assessment: method statement. RAMS generator.

H44 Activity, Hazard, risk, control measure library.

H45 Contract Hire Management: plant by site, by dates.

H46 Task specific Risk assessment: by date by site.

H47 Daily Activity Briefing: by date by site.

H48 Permit: hot works, to dig, excavation, at height.

H49 CV: person worked with company at site.

+quality management

H50 Accident book, evidence, follow up, corrective action.

H51 Witness book, evidence, follow up, corrective action.

H52 Project Plan table: planned activities by date and dependencies.

H53 Scheduled Job table: Job activity by date by person.

H54 Appraisal table: accomplishments by person.

H55 Targets table: promotions by person.

H56 Skills table: course, training, certificates, qualifications, clearances, education by person.

H57 Disaplinary table: tookbox talks, flexi-hours, grievance, dismissal, action plan: by person.

H58 Options table: as reference data by site.

H59 Customization table: as 4GL data by person by site.

+ To be continued without limit.

6. Million Pound Company: (subjective)

1. To minimise pie-in-the-sky thinking, with 200 construction company customers paying 54 pounds per month will create an overall revenue stream of 120,000 to be split between 2 companies.

2. Venture capital terms, the company may have a PE ratio of 8 and be worth a total of one million pounds.

3. Tax on one million pounds cash is 25% leaving 750,000 to be split as 375,000 to each party.

4. 375,000 invested at 2.5% maximum interest rate will give an income of 8,000 pounds per year before tax, having given up 60,000 per year before tax.

5. As the company grows, the valuation grows and the monthly revenue grows where the monthly revenue will always be worth 8 times more than than selling for cash.

6. Partnership Agreement:

7. Both parties should make a committment to invest at least seven years to this endevour before they look to other ventures.

8. Both parties should resist selling until the capital raised is worth at least three million pounds cash to each party - that may be 1000 monthly site membership fees.

7. Issues:

1. While the majority of the technology is proven, the customer base is not proven and will be a challenge - many construction companies are short lived.

2. A characteristic of the service is no training - people have YouTube videos to learn what to do and no classroom tuition. Facebook, Twitter, Amazon etc., have been able to deliver a service with no training and this is critical success factor for this construction service. Competitors may include training, consulting and call-center support - this simply means competitors have a high cost that will be hard to sustain in the longer term.

3. A characteristic of the service is site membership while competitors will have a "per person per month" fee where one pseudo person may represent a gang of ten real people. Focus on billing each person causes a company to overlook as many people as possible and loose out on benefits for occational administrators who have not got a license. Focus on billing each site motivates a company to register every possible person to gain the most benefits of shared data and collaborative documents. As the benefits increase for the customer, the more likely it is they will pay for another year.

4. A characteristic of the service is UK based while competitors may have a "USA" or "International" bias with unusual terminology. Where terminology matches what a construction company has done for years, then they are more likely to buy. If this service was to be offered to another country like France, then a French specific service should be assembled.

Domain: (trade secret)

1. 123BIM is a private domain that is not known to search engines - the domain is not a brand to be marketed in any way, its a domain to be hidden.

2. The domain hosts many different white label applications for different competitive customers who may not know one another.

3. Where a customer white label application has a name, that name may have a public domain and web site for marketing purposes.

4. The domain is used in conjunction with computer-management providing reusable image libraries and reusable guide pages.

5. Examples:

https://www.123bim.co.uk shows "hello world" page with no operational purpose - should never be used.

https://www.123bim.co.uk/hencroft.c2 shows the hencroft home page (command & control).

https://www.123bim.co.uk/balliard.c2 shows the balliard home page.

https://www.123bim.co.uk/tillis.c2 shows the tillis home page.

https://www.123bim.co.uk/xxxxxxxx.c2 shows the xxxxxxxx home page.

https://www.123bim.co.uk/index.c2 shows a generic home page for many different customers.

6. Each customer may or may not add any customer specific information to their home page.

7. For legal reasons, every home page MUST show links to Access Pad, Calculator, Sign In, Terms, Privacy, Contact-Us, self-registration.

8. When a person clicks the access pad icon: check the cookie, the device and the location: if all 3 confirmed, show welcome page else show access pad.

9. When a person clicks the access pad icon and a cookie does not exist, show the calculator or sign in page based on location.

10. When a person signs-in using the access pad, calculator or sign in form, they are show their registered welcome page that varies based on their role.

11. Different program names are used for each customer as if different sub-domains were bing used.

12. Membership grants the company the right to have their own unique program name: the purpose is cosmetic security.

13. Hackers may be able to guess at program names, but that only grants them access to a unique home page with links to generic pages.

14. All program names include the same Eliza.c2 root function library: business folders are loaded based on the program name, so a person could not accidently sign in to the wrong site.

Document Control.

1. Document Title: Internal Business Model.

2. Description: Internal Business Model.

3. Keywords: Internal Business Model.

4. Privacy: Shared with approved people for the benefit of humanity.

5. Edition: 1.1.

6. Issued: 2 Jan 2018.