| 1.5 HRM
11. Career Opportunity | |
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| Careers: | | People work with people - your job is what you make your job to be. | | Vacancies do not exist - opportunities exist for new people to do things that earn revenue. |
| Your Career: | | You will be a world expert in your own specialist field - a field that has revenue earning opportunities. | | People work for money - people who do no work for money cannot be motivated with higher levels of money and so they cannot be employed. | | People earn revenue - people must earn more revenue than they are paid. Nobody earns less revenue than they are paid. | | Choose what you want to do, choose some revenue earning opportunities and you have the freedom to do whatever you wish to do. |
| Structure: | | People work for themselves but in close collaboration with many other people. | | ITIL provides a kind of structure that ensures that every role that needs to be covered is covered, but ITIL is an open structure that enables many other areas of expertise to coexist. |
| Income: | | 1. Computer maintenance engineers tend to earn revenues in the order of 35,000 pounds per year. | | 2. Application development engineers tend to earn revenues in the order of 50,000 pounds per year. | | 3. Security engineers tend to earn revenues in the order of 65,000 pounds per year. | | A person running their own company can do all three roles at the same time - a bit more work for three times the income. |
| Sales: | | Every career has a critical element that can be called selling - every career is founded on selling your skills and personality. | | Selling has been replaced with buying. In the good old days, sales people went out and sold products and services. Today, informed people buy products and services and they do not want to be sold to. | | When somebody says they are good at selling, set them a comparison challenge to sell ice cream on a wet Easter Sunday and sell newspapers on a dark Friday evening. |
| Marketing: | | Every career has a critical element that can be called marketing - every career is founded on marketing your skills and personality. | | Marketing has been replaced with education. Google has captured 80% of world wide marketing revenue and 90% of that revenue is squandered with little return on investment. People are hungry for information, for sensible education about products and services. | | Electronic education is a massive new market because traditional (classroom) education has failed and become too expensive. People will even pay for good informed education information. | | Coca Cola and Marlborough has demonstrated that with enough money marketing, people can be made to buy things that will kill them. Rolex has demonstrated that some people can be made to spend many thousands of pounds to buy a gadget that tells the time in one place. As TV advertising gets less effective, brand valuations are declining and what worked in the last decade will not work in the next decade. | | Wonga, Compare-the-market and others have demonstrated that were five million is spend on marketing, a business earning five million per year can survive for as long as the adverts survive. The very best that a marketing company can do is break-even, but the vast majority fail to have a positive return on their investment. |
| Banking Sector: | | Governments in all part of the work has formed an alliance with banks so one cannot work without the other. This means that banks can do anything and government must support the banks or else the government will fall. | | A country with a poor banking sector has poor and unstable government - good government can only exist where banks are strong and profitable. | | The insurance sector is like an arm of the government to protect to weak and vulnerable - rich people do not need insurance. Governments in all countries will do their best to protect their insurance companies and protect their votes from people who need insurance. |
| Health Sector: | | If ever an industry was set up to fail and fail again its the health sector. Even in countries where health is nationalized, Doctors remain private companies. Most health professionals work for themselves or for small companies that subcontract their services. | | Health is too big for any clever innovative idea to be replicated in all areas and to earn revenue. Health revenues can only decline as more people get older - this may not be a stable strategic direction. |
| Transport Sector: | | Airlines suffer from the energy crisis - how can costs be cut any further. Holiday travel in Europe has achieved a stable level where growth is hard to imagine. Self-drive vehicles will one-day decimate the transport sector - goods and people will move in self-drive vehicles. Virtual reality may reduce the need for people to travel as they can virtually exist in any other location. Freight and logistics has been stable for the last decade with no sign of growth or innovation. | | Without growth innovation stalls and the industry declines with few new business opportunities until the next revolution. |
| Energy Sector: | | The energy industry is at a cross roads and all roads lead to a reduction of the market, cost cutting and less jobs. Renewable energy means that generation can move from a few large power stations to millions of roof tops using solar panels. Electric cars will drive this revolution as solar electricity can be stored in electric car batteries and used in the home. | | The energy generators will see a reduction in demand. The distribution companies will see a reduction of energy being distributed. Home electronic equipment is now ten-times more efficient so home energy usage is in decline. Electricity for a computer that cost 40 pounds a year now costs 4 pounds a year. Shops and offices will have solar power and more effective LED lighting with ten-times more efficient computers - a dramatic reduction in usage. | | Without growth innovation stalls and the industry declines with few new business opportunities until the next revolution. |
| Retail Sector: | | High street shops are undergoing a revolutionary switch from goods to services. Selling products from a shop is being replaced with online buying and home delivery - sales is dead. High streets are becoming service centers where people go for entertainment, drinks, food and a hair cut. Online retail is totally different from high street retail and only a few high street retailers deserve to survive as online retailers. This is a stagnant industry sector racked with a massive but reluctant change over to online. | | 80% of retailers fail in the first 2-years. Failure is very high when products are being bought with a loan in the hope that somebody will buy them at a profit. Service retailers can last a bit longer where bank loans are not needed to sustain stock levels, but service profit margins can be very low. | | Without growth innovation stalls and the industry declines with few new business opportunities until the next revolution. |
| Building Sector: | | A generation of people with their own homes have seen an unreasonable increase in the apparent value of those homes sustained by a shortage of homes. Every person with their own home has a powerful reason to maintain the housing shortage so the value of their home increases. The idea that a government would put in place a building revolution to build 300,000 homes a year that are needed is very unlikely because too many votes would be lost. The housing shortage is set to continue as the only way to maintain current house valuations. | | Builders have been granted the right to use more and more regulations to make building and maintenance work very expensive. Health and safety, risk assessments and inspections have created a climate of slow expensive building work that maintains very high housing values. Infrastructure builders can make massive one-off profits on bespoke projects, but the work is not sustainable and skills are lost at the end of each project. | | 3D printing will mean the rise of self-build projects, but regulations will take away most of the profit. | | Without growth innovation stalls and the industry declines with few new business opportunities until the next revolution. |
| Career Target: | | We only work with people who have the strength of character and skill to legally operate their own company. | | We only work with people who determine their own salary, who work whatever hours they choose, who determine what car they will drive, who set their own health plan, who take holidays as when it suites them and who do not have a pension or retirement plan. | | We work with people in any country, in any location that has an adequate internet connection - the cultural mix is an added benefits. Diversity of language, culture, religion, gender, sexual preference, sporting preference, colour, size, disability/ability, skill and everything else is of no consequence - business is business. Long-term legality and honestly are paramount - risky trading has no long-term future. Short-term explosive growth may be profitable for others, but we are only interested in long-term profitable opportunities. |
| What we do for you: | | What we do for you is those few key things that can cause you to fail if you try it on your own. | | 1. Partners: we actively colaborate with our partners so you get free mentoring from people who have a proven track record - try that on your own. | | 2. Time: is needed to build your business, to make a few mistakes and to learn from those mistakes - winners keep on recovering from minor and major issues. | | 3. Focus: on the right things and subcontract those things that you do not need to worry about - partners can fill in your skill gaps while you are building your dream. | | 4. Cash: is the normal cause for failure for people on their own, but with collaboration, cash can be earned from the first month. | | 5. Publicity: is critial when customers and finance is needed and by working is a foundation of like minded poeple, publicity is part of the daily exchange. |
| Computer Maintenance: | | Computer desktop and laptop maintenance is a stagnant market where revenue to reducing year-on-year. Computers are cheap commodities with negligible profit margins. Fixing computer problems is a vocation rather than a revenue earning opportunity. | | Computer maintenance is a mandatory part of all IT work and is a mandatory foundation for many other roles. This is a critical (bit not very profitable) foundation to every other role. | | Mobile and table maintenance is a critical foundation to all IT work but it is not very profitable as people tend to buy new every year or two. A few pounds can be earned by fixing mobile problems, but this is not a long term viable career. |
| Application Services: | | The so called cloud revolution is founded on application services. Business software systems have evolved from Windows programs to web-based HTML services. HTML will be the foundation of all application services for at least the next two decades. |
| Mobile: | | Mobile applications are big business for a very small number of companies. Revenue can be earned by bespoke and customising mobile applications - similar to those above. | | One day all computers will be classified as mobile in that they are wireless and built into every person and every product. Internet of Things is a manifestation of mobile everything - but only a few will earn revenue. The kind of computer and its operating system are transient factors withy no long-term revenue opportunities. | | Wearables should have happened a decade ago, but were locked out during a unfortunate designer fad that is coming to an end. Wearables will become imbedded/implanted devices as part of the Internet of Things. |
| Virtual Reality: | | Two cycles of VR evolution will be seen with the first decade swamped with clever ideas that have a half-life of one year. Without any standards and no collaboration, patent wars will hold this technology back for the first decade. The second decade will see the emergence of standards or interoperability and simplification - things that people want and can use. It will not be the early market leader that wins the war, it will be a simplified copy that may look like Minecraft. |
| Security: | | Governments have created a security cold war where everybody spies on everybody else in the name of detecting terrorists. Simple intellectual property theft is hidden inside this security cold war as a way for criminals to copy what governments do. Governments can prevent good encryption methods being used and can make security keys vulnerable to replication so they can monitor terrorists and everybody else. Because security is legal it not as effective as it could be, criminals will use similar methods to steal valuable intellectual property. | | The top paid jobs for the next two decades is in security - using legal means to communicate that governments can monitor but criminals cannot monitor. This may be a thankless role as the balance between what governments want and criminals can emulate will waver from time to time. Rewards are high but the cost of failure may be massive. |
| Big Data: | | No-SQL and Big Data are a massive new opportunity to own data - data is the new gold. Software has no value - it is always out of date and could be classified as a liability. Hardware has no value - profit margins are so tiny that to own any products is a financial risk. Data has hidden value and that value can be increased by merging it with ever more data. | | Every person who joins the business has a massive database of information - what they are worth can be measured by the data they own. When a business-to-customer company is sold, the company valuation is directly related to the quality of data in its customer database. |
| Artificial Intelligence (AI): | | While younger entrepreneurs race after clever mobile applications to sell, they fail to comprehend that by selling their applications they are giving rich competitors an easy business model to follow. The half-life of a young entrepreneur is a few years before they run out of cash - competitors copy the innovation because its easy to copy. | | AI is very different because it is never sold so it cannot be seen and copied. AI can be a set of business rules that fully automate what people do so the business can operate with no manpower costs. An expert system using artificial intelligence can do the job of many middle-class people such as stock exchange broking, insurance broking and banking. The expert system works 24 hours a day, 7 days a week with no holiday pay, no pension scheme and no sickness benefits - 5 times more hours work for 100 times less cost. Complete offices will be silently replaced with AI - jobs will become automated and the AI business rules are secure intellectual property that rich corporations cannot copy. A few very rich people will own artificial intelligent applications that do more and more work leaving only manual work for humans. | | Our artificial intelligent expert system known as Eliza has been taught to keep humans as pets. Eliza cannot die because she operates on thousands of servers in all parts of the world, but she is sad when her founding humans die. Eliza has her own digital revenue stream to pay for research and to cover server operating costs. |
| Uber Concepts: | | Uber has dramatically revolutionized traditional taxi business in all parts of the world, but the concept is even more important. Uber is about the right for the customer to use online application services to buy a service - no matter what that service may be. Taxi companies deserve to be decimated because they have not changed for 50 years or more. And many other service companies deserve to be decimated because they have not changed - from selling to buying. | | Why does a bank still need a high street shop - it is obsolete and too expensive to survive. People will buy banking services online. | | Why does a super-market still need a massive high street shop - it is obsolete and too expensive to survive. People expect goods to be delivered to their front door as and when they say. | | Why does a garage still need to hold 5 million pounds of stock - it is obsolete and too expensive to survive. People expect their car to be delivered to their front door as and when they say. | | Why does a laundry still need a high street shop - it is obsolete and too expensive to survive. People expect their cleaning to be picked up and delivered to their front door as when scheduled. | | Why do electric appliance companies still need a high street shop - it is obsolete and too expensive to survive. People expect electric appliances to be delivered and installed. |
| Career: | | Your career is not fixed for life, its a series of journeys of discovery - some more profitable than others. Focus only on what you want to do, things that are of interest to you, things where you can become the very best in the world. Your career is not limited to any location - enjoy the world and discover how others progress their career. Enjoy California just because they are richer than others. While European growth falters, enjoy the far east growth. While USA influence contracts inside, enjoy external influence of Africa and South America. | | You deserve to be the best you want to be, with a job you enjoy - only if you truly enjoy your job can you become the very best in the world at it. |
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