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1.1 Portfolio
25. Education Portfolio
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1.1.25 Education Portfolio:
Sales and Marketing functions have morphed into providing educational information by way of ebooks and videos.   The target audiance for sales and marketing campaigns has evolved from just senior executives to most people in a company.   While only an executive can say "Yes", most people in a company have the ability to say "No" to a new idea that they cannot understand because they have not been given enough information.
Each and every day, sales and marketing activities must take place by ebooks and videos.   It is not a matter of waiting to be asked, its a matter of continually feeding educational information to those that want it when they want it.

Objectives:
Each student has a unique objective of education, but each school has only one objective for all students, no matter what their ability may be.   Online education enables a vast array of subjects to be provided to any level of distinction that is required by a student.   No two students will ever need to follow the same syllabus, each person will discover that they like and pursure these subjects to the best of their ability.
To be the next Zuckerberg, a student may need the follwing education:
. Ability to author a simple web site.
. Ability to create their own promotional video.
. Ability to read a balance sheet.
. Understanding of copyright, trademarks, patents and branding.
. Ability to prepare their VAT return and online annual accounts.
. Ability to store and manipulate images and photographs.
. Email, messaging, chat and unified communications.
. History of the top 100 richest self-made people in the world - see below.
. Geographic centers of culture, humanity and language.
. Language: English, Spanish, Mandrin, Arabic.
. Physics, chemistry, heat, light, electicity, universe - basic level.
. Ability to understand and implement security and privacy of confidential information.
It is interesting that Richard Branson, Alan Sugar, Karren Brady, Nick Hewer, Peirs Morgan, Theo Paphitis, Hilary Devey, James Caan, Duncan Bannatyne, Peter Jones, Bill Gates and others follow a similar non-academic background.

Academia:
Schools, colleges and learning institutions are about to be hit with an Internet revolution of on-line tuition by carasmatic lecturers that have audiences of millions.   Classroom education is too expensive (not more than 30 students) and ineffective (students have different abilities).
Online education is provided at the pace set by the student - the more they want the more they can be given.   Online tuition can be recorded once and then shared with millions of people in all parts of the world for many years to come.   Basic subjects have not altered, so each student can choose the teacher they prefer to work with, with the certainlty that pythagoras theorem has not changed for 3000 years.

Video:
To be part of the online education revolution, first mover advantage is everything.   Every classroom lecture must be video recorded as practice, as the way things are going to be and to refine the most effective production methods.   Every application must have a series of videos showing exactly what is done and why it is done.
Videos can have a ebook that acts as a user guide or handout notes, but this is only suppliemental to online education.   Every video is a sales and marketing promotion to people who will influence future revenues.

How does it work:
This series of guides exists be accident, rather than by design.   What subjects and topics need to have a white paper and where should videos be provideD?.
Security conformance does not happen by accident, it has taken many years of detailed research and development to provide the current authentication capability that is largely undocumented.   Guides need to spread the key policies that have been delivered without needing to spell out detailed trade secrets.   While basis HTML skills are critical to the process, clever programming skills with bugs are minimised.
Bespoke application services is a set of proven policies - every policy must be formally documented as a guide that can be reviewed, revised and contunually improved.   Without ebooks and videos about each policy, continual improvements will not be practical.

Patents:
* Patents are in the public domain and can only be enforced by a corporation with the funds to sue other corporations.
* Trade secrets are private and are enforced by security.
* Agreements and contracts exist for lawyers to earn income by contesting intent and promoting a dispute.
* Payment is the only agreement or contract needed.

Action:
1. Define a subject as a policy, objective or mission.
2. Document the subject as an ebook.
3. Technology tranfer the subject by video.
4. Business Model: free for many years then a modest subscription.

Evolution:
Universities have priced themselves out of the market - students will have a choice of expensive classroom lectures at fixed times or much cheaper online education at their own convenience.   The traumer of leaving home and getting into serious debt for a red-brick University education can be compared with having a part time job and assigning 4 to 5 hours each day to online learning with an examination at the end of each year.
Schools have priced themselves out of the market - students must be given a choice of expensive classroom teachers or online education without the traumar of long commuting to the "wrong" school.   Vast rural areas have enjoyed online education for many years and proven that it works using radio and slow connections.   High speed Internet brings a totally new era of education where school friends can meet up and socialize in a virtual world that may be better moderated than the real world.

Policies:
Bespoke application service technology is a focus on the provision of business-to-business application services.   The most rapid and least cost method of working has been refined over many years without leaping from one innovative idea to the next, but by relentless continual improvement.
Bespoke application services begin and end with the notion that logic can be expressed as simple records that can be managed using online forms.   This means that all forms and all reports can be simply expressed in tabular form and stored in a database for each maintence.   While basis HTML skills are critical to the process, clever programming skills with bugs are minimised.
Bespoke application services are a set of proven policies - every policy must be formally documented as a ebook that can be reviewed, revised and contunually improved.   Without ebook and videos about each policy, continual improvements will not be practical.

1. Education.
Education is ready to begin its biggest disruptive transformation in its history - everything must change.   School classrooms have become unmanageable, teachers have become too hard to measure and higher education is too expensive.   Online education can become available to everybody in the world with a very low cost.
The ASP is not and will not become an education or training business, but the ASP must provide marketing as educational information and provide demonstrations as tuition.   The ASP is not insured as an education establishment and will not take-on any training liabilities.   Marketing is by education, demonstrations have an educational and training component, but without any educational liabilities.

2. Discipline.
Schools have lost the right to maintain discipline as some students choose to disrupt the old fashioned classroom environment.   Online self-education will become mandatory for those few who wish to learn while those that wish to disrupt can do their own thing in a different place.   Only those few people with adequate self-discipline can be educated - people without discipline are not employable and do not need education.
Students of any age with discipline will choose to be educated, while those without self-discipline have the right to remain uneducated.   Some sudents without self-discipline will not be able to use online education services and they people will need very expensive classroom education - if they can afford it and cost justify it.

3. Teachers.
Schools teachers must include the good and bad, but the profession have made it very hard to measure teacher quality.   Where school teachers are videoed and students choose which scool teachers they wish to watch, then quality will be easy to measure.   Over time, more and more students will migrate tot he good schools teachers videos and the bad teachers will have no reason to stay in the profession.
Good online teachers will naturally evolve and millions of people will be able to benefit from a good teacher.   With pay related to the number of students who choose to watch, then a few very good teachers may earn an extrodinary large income.   Bad teachers will see the number of students they have dwindle and they will natually leave the profession.

4. Cost.
Higher education has a published cost of £9000 per year.   When that education is available online to the world, then the number of sudents that can gain from the online lectures can increase and costs per student can reduce.   Traditional lectures have become too expensive, but can easilly be replaced with videoed lectures.
Many lecture subjects hardly change from one year to the next, so a video made one year may have a long life and reap rewards for the lecturer for may years to come.   A good lecturer may be equated to an entertainer - they put on a show that millions of people will pay to watch.   When a good lecturer has many millions of people paying to watch, then the overall cost per student can be reduced.

5. Watch and Learn.
Some people who are motivated to learn can watch an automated application demonstration and can replicate the same procedures.   Some people may not have the patience to read a guide and may not have the self-discipline to watch an automated demonstration - such people may have education requirements that are beyond what the ASP is able to provide.
The ASP is an online business with application users in all parts of the world using many languages.   Where the application user is motivated to watch and learn, then they can benefit from what the application has to offer in terms of improved productivity, higher efficiency and increased quality.   Where a user has other special educational requirements, then the ASP is obliged to recommend that other specialist educators are involved.