| Bespoke Application Service: |
| 1. The Bespoke Application Service is owned by the Customer including; (1) the business data; (2) the web pages that may be saved as program source code and (3) the procedures used by Customer staff. |
| 1. The Bespoke Application Service is not a software product, its a Bespoke Application Service delivered over the Internet in return for a service fee. |
| 1. The Bespoke Application Service is specified by the Customer and may be changed and improved at any time by the Customer making a request to the Application Service Provider - continual improvements and changes are free of charge. |
| 1. The Application Service Provider rent infrastructure services in a large number of secure data centers that operate the Bespoke Application Service via the Internet to any approved Customer location in the world. |
| 1. The Bespoke Application Service may be used by any kind of desktop, laptop, tablet or smart phone with any operating system and any modern browser that can support envrypted communications. |
| 1. The Bespoke Application Service is specified as a set of bespoke business rules that are supported by and represented by a set of bespoke HTML web pages that are owned by the Customer. |
| 1. The Application Service Provider does not write programs, does not sell software, does not distribute applications, does not recommend any software is downloaded and does not approve the installation of any program. |
| Business Rules: |
| 1. The ASP demonstrates financial stability by agreeing with the Customer a fixed annual budget each year with a predictable monthly service fee and known liability. |
| 2. The ASP demonstrates financial stability by providing the Customer with an extended free trial of their Bespoke Application Service with no up-front fees. |
| 3. The ASP demonstrates financial stability by providing continual improvements to the Customer specified Bespoke Application Service with no development or maintenance fees. |
| 4. The ASP demonstrates financial stability by having no termination fees so liabilities never exceed one months service fee. |
| 5. The ASP demonstrates financial stability by not charging for training, not charging for support, not charging for maintenance, not charging for data migration and not charging for improvements or changes. |
| 6. The ASP demonstrates financial stability for as long as the Customer chooses to pay the monthly service fee and until the Customer chooses not to pay the monthly Service fee, then the Bespoke Application Service no longer needs financial stability. |
| 7. The ASP demonstrates financial stability by focusing all its efforts on its one and only Customer and their Bespoke Application Service as if no other Bespoke Application Service exists. |
| 8. The ASP demonstrates financial stability by never disclosing any aspect of the Customer owned Bespoke Application Service with any other party. |
| 9. The ASP demonstrates financial stability by never asking the Customer to promote, reference or act as referal for the benefit of any other party. |
| 10. The ASP demonstrates financial stability by diligently ensuring that the Customer is never made aware of any other Customer as if the ASP was an internal department owned by the Customer. |
| 11. The ASP demonstrates financial stability with open book accounting in that the customer has shared access to the ASP books with details of invoicing, revenue, costs, balances and taxes. |
| 12. The ASP demonstrates that financial stability is controlled by the Customer and the scope of the Bespoke Application Service is controlled by the Customer. |
| 13. The ASP demonstrates financial stability by offering the Customer an encrypted copy of their business data each month or upon request as a means to demonstrate that the Customer owns their own business data. |
| 14. The ASP demonstrates financial stability by ensuring that the Customer may download a copy of their business data at any time for any reason - the Customer is free to use any other Application Service Provider with no more than one months service fee liability. |
| 15. The ASP demonstrates financial stability by providing free of charge data migrration facilities to assist in using the Application Service Provider and migrating to a competitor service provider. |
| 16. The ASP demonstrates financial stability by ensuring that every web page that shows the Customers business data also shows the Customer name as the copyright holder. |
| 17. The ASP demonstrates financial stability by ensuring that the Customer may save a copy of the program source code for every web page. |
| 18. The ASP demonstrates financial stability by never paying for any entertainment expenses, never paying for capital investments, never paying for any marketing expenses and never paying for any advertising expenses. |
| 19. The ASP demonstrates financial stability by contracting; infrastructure services; security services; system software; data protection services; energy providers; network providers and application services. |
| 20. The ASP demonstrates financial stability by being the least-cost provider of the Bespoke Application Service by minimising office accommodation costs and associated overheads. |
| Economics: |
| 1. The ASP fully understands that if the Customer can find a comparable Bespoke Application Service from another provider that is cheaper, then the Customer can change providers at the end of each month. Economics hold the ASP to account each and every month to be the least cost provider in the world - the moment the ASP are not the least cost provider, then the Bespoke Application Service will transfer to another provider. A key strength of the ASP is to fully understand the world market, to evaluate and benchmark all potential competitive providers and to maintain a service fee that is viable, reasonable and less than all others. In the event that an alternative provider discovered a way to provide a cheaper service, then the ASP shall either mirror that cheaper way of doing business or not deserve to remain in business. |
| 2. The ASP competes in a world market where multi-national applications swamp the world with little regard to national boundaries. This means that the ASP must eliminate all local pricing considerations such as local wages and focus on very high levels of automation that totally swamp any national taxation, regulation or cost limitation. |
| 3. Bespoke Application Service provision can only be professionally deployed by a large team of specialist ITIL engineers. Any company with less than fifty people would have a hard time gathering the diverse set of skills and knowledge that is needed to provide Bespoke Application Services from many data centers. Many companies with more than fifty people would have a hard time cost justifying the very high implementation costs and unknown continual improvement costs. The ASP has an unfair advantage in that each Bespoke Application Service is treated as a marginal contribution to the overall long-term venture. |