Print this Page
1.1 Portfolio
17 Social Care Service + Social Care App
Close this Page

1.1.17 Social Care Service:
1. Sorry, but the social care service that has been built up over the past twenty years is not viable and will not survive.   Considerable care and diligence has been poured into a publicly funded social care service that is now too expensive to operate.   In 2016, it was estimated that about 66% of the people who wanted social care did not get what they wanted.   About 700,000 people received public funded social care and an estimated 1.5 million people who wanted social care did not get what they wanted.
2. The social care policies, procedures, training and auditing are of the finest quality but such high quality is expensive to operate.   The trend for the past five years has been very clear, less funding from central Government to local Government and local Government are obliged to offer less public funding.   A trend has been for a large percentage of people from overseas to be recruited into social care, but as migration is to be dramatically cut, the number of people who can be recruited into social care will reduce.   It could be said that social care companies are already limited by who they can recruit rather than just the public funding available.

2. Private Social Care:
1. Most people who want social care will need to find it themselves within their extended family - just like it was 100 years ago.   Some people with access to funds will be able to pay for private social care.   Public social care will be restricted to only those in the greatest need - means tested for them and their family.
2. The only social care private companies that can survive are those aimed to help those people who can afford social care.   Publicly funded social care that is run and operated by local government may virtually exclude private social care companies.   This may take time to wind down from private to public, but as many private residential care homes are on the verge of bankruptcy, local government may have no choice other than to take over the operation of such companies.
3. The opportunity exists for private social care companies to match the requirements of those people who can afford private social care.   As the rich get richer, their aspirations for social care will increase and that is a great business opportunity for private companies that choose to match that social need.   Yes it is a shame that the majority of people will not be able to afford private social care, but that is true of private health care.   Not everybody can be helped so a private solution is to help those that can afford to be helped - Governments will help everybody else.

3. Brokerage:
1. The job of the private social care company is to broker social care sessions between a customer who can afford it and a care worker who is trained, qualified and mentally prepared to give social care.
2. A private social care brokerage has a very clear mission that should not be confused with publicly funded social care.
  (1) Customers: market, qualify and sell social care packages.
  (2) Care Workers: recruit, train and manage social care sessions.
3. Recruiting: as published set of care values are used as a method to select candidates that have the correct temperament to provide social care.   Your Artificial Intelligent Assistant will automated much of the recruiting procedure so executives can be much more effective while excluding cultural biases.   The majority of recruiting tasks must be done online to minimise costs that will eventually be paid by customers.
4. Training: is the responsibility of each care worker to gain applicable qualifications that match what customers may expect.   If a social care worker only wishes to offer shopping, cleaning and laundry services then such qualifications may be adequate for some customers.   The majority of training must be done online to minimise costs that will indirectly be paid by customers.
5. Sessions: are the mission of the private social care company that are arranged for a customer and a care worker with an agreed date, time and duration for an agreed fee.   The UBER business model is used where the customer is a private person, the care worker is a private person and the session is a mutually agreed private contract.   For the security of the care worker, the customer pays the private social care company online when the session is booked - the care worker is then guaranteed payment when the session has concluded.   The customer is given a full refund if the session does not take place for no fault of the customer.
6. The brokerage is an online web site and mobile application that is used by customers and social care workers - the brokerage does not need the overheads of an office.   Once a social care worker has registered, they are given access to a lot of training material and details of local exam locations where hand-on training can be given.   Every social care worker has their registration checked in detail and the information shared so all parties can see progress or reasons for the registration procedure to be paused as more checks are needed.   Not every social care worker will be accepted by the brokerage, but the reasons for any refusal will be shared and may be corrected at a future date.
7. The social care brokerage is an online application that does not have an office and does not have any staff, but does have an artificial intelligent assistant that can ask questions and can reply to questions.   The mission of the social care brokerage is to bring together customers and social care workers with agreed sessions - this can be done by the customers and social care workers following strict documented procedures.   Application overheads are minimised so both parties get the best possible deal for each session. Telephone support is not provided (yet), but email and online support is provided.
8. CQC audits are completed every evening and all registered parties share the same validated personal data - nothing else exists to be audited - no staff exist.

4. Employees:
1. Many old-time social care companies will imagine that their care workers must be employees with pension and maternity rights.   Such companies will not survive because that are too wedded to old publicly funded methods of working, rather than new private methods of working.
2. Those social care workers who want be become employees can work for local government funded establishments.   Those social care workers who want to be responsible for themselves will be contracted to work for a new style social care brokerage.
3. The cream of the social care workers who want more can be given more in the private sector, but only the best will be recruited and retained.   Sessions have the fortunate benefit of assessing how good a person is every day - people with a poor attitude will not last long in the private social care sector.   People with a poor attitude can be directed to work in local government funded residential homes where assessments can be overlooked and customers wishes can be overlooked.
4. Domestic cleaning services are a kind of social care that are included in this new business model - social care matches what a customer can afford, rather that what care they need.   Laundry and shopping services have been provided form many years and are included in the new business model.   Accompanying customers on a trip to the theatre, cinema, festival, show, holiday, cruise and special events are a special type of session that will prove very valuable to some freelance care workers.
5. To help social care workers, fully automated financial accounting services are provided that eliminate the complexity of doing personal taxation and annual returns.
  (1) Social care workers are paid by the job (session), not by the hour. A 50 minute face-to-face session with a customer may cost the social care worker 80 minutes door-to-door.
  (2) Social care workers are paid inclusive of travel time, travel costs, subsistenace when away from their normal place of employment.
  (3) Social care workers may substitute other equally qualified people to do any session.
  (4) Social care workers are responsible for their own training, retraining, professional indemnity insurance, .
  (5) Social care workers are responsible for their own leave, pension, NI and tax.
  (6) Social care workers may choose what vehicle or transport they wish to use for journeys to and from sessions.
  (7) Social care workers may have one or many customers and may negotiate bespoke session rates with their customers.
  (8) Social care workers are responsible for their own criminal record checks (CRB or DBS) that are shared with customers.
  (9) Social care workers have an implied employment contract that has a short fixed-term duration that is less than one-day.

5. Sessions:
1. Customers want and are able to pay for social care sessions and social care workers wish to provide social care sessions in return for a modest fee.   The private social care brokerage brings the two parties together in a way that has a benefit to both parties.
2. Financial management is a key part of the social care brokerage, the brokerage holds in escrow that session payment from the customer that is paid to the social care worker at the end of the session.   Both parties benefit in that the social care worker is guaranteed to be paid at the end of the session and the customer is guaranteed to get their money back if the session does not happen.
3. The social care worker is free to present their qualifications and experience in the way that best mirrors the types of session they wish to provide.   The customer is free to compare alternative social care workers and choose who they want, how much they are willing to pay and what quality of social care they want to be provided.
4. A customer sponsored session is like an eBay auction in that any number of social care workers may respond with alternative offers.   A social care worker may sponsor a kind of session or package that any number of customers may review and make alternative offers.   Both the customer and the social care worker are in control and neither is obliged to accept an session that does not match their personal and private preferences.   A session is only confirmed between a customer and a social care worker when the fee, date, time, duration and all details are fully documented in advance.
5. Social care sessions are monitored with video and audio in real time to protect the health and reputation of the customer and the social care worker.   Video is suitable obscured to retain privacy, but every session has a black-box recording of what took place and both parties have the right to review that recording in the event of any dispute.   Problems will not happen when both parties are fully aware that everything that is said and done is recorded as evidence. Recordings are deleted after one week when both parties confirm that the session concluded as scheduled.
6. A social care session may include the discussions and writing of a last will and testament, the planning of Power of Attorney and banking details where the social care worker can offer impartial advice by not being a beneficiary.   Customers who are able to fund private social care may have financial planning requirements that may need many weeks of thought and deliberation to discover an optimum solution.   Customers may want help with detailed funeral planning, burial options and gift planning with consideration towards inheritance tax planning - some social care workers has such specialist skills without being in the business to sell a specific package.
7. It is not the role of the social care brokerage to impose limits on what a session is about, other than it must be legal and decent.   The real-time monitoring of every session means that the parties are unlikely to indulge in any illegal business.

6. Who are the customers:
1. Customers are those with the funds to pay for social care sessions.   Some customers will have won insurance claims for injuries or damage that gives them the funds to pay for private social care.   Some customers will have been given a periodic grant by a local authority for them to provide social care for a dependent person.   Some customers will have private funds to pay for social care.   Some customers will use an equity release mortgage to get funds from the every increasing value of their property.
2. Social care for special kids may be based on a local authority brokerage plan or a local authority payment to the guardian.   A brokerage plan is expected to be one-third more expensive to pay for the increased costs of a home assessment, health assessment, behavioural assessment and the use of employees rather than freelance staff.   Payments to a guardian need to be managed and the social care brokerage is designed to make sure that the complex legal contract that exists between the guardian and each social care worker involved.   It may be too complex to expect every guardian to have the capacity to pay income tax and national insurance, pensions and holiday pay to their own recruited social care workers.
3. Customers need not be restricted to one town or location, the whole of England and Wales is a feasible market place where common legal procedures exist.   Customers need not to be restricted to one age group, all age groups need social care and all age groups have the right to be registered as a customer.
4. Customer tend to choose their home as the location where social care is provided, but this is not exclusive and a session may include a journey, a show, a meal.   Some potential customers will not be comfortable using a mobile phone application - these people will be excluded as customers unless they have a helper to enable then to use the application.

7. Who are the social care workers:
1. Social care workers are normal people with a few hours of spare time (or full time) that they can devote to help others in return for a modest reward.   Some social care workers may have a medical background, but a cleaner or a shopping assistant does not need any medical experience.   Some social care workers may specialise in dementia, epilepsy or mobility issues and be rewarded accordingly.   Some social care workers may focus on simply spending time with a customer by playing games and stimulating the mind in ways that match the customers unique requirements.   Some social care workers with first aid qualifications may be available to accompany groups of people on holiday or on a business trip.
2. Social care has long been confused with health care and the brokerage has a mission to break that implied connection and to give social care the key position it deserves in society.   By starting with only the people who can afford private social care, insurance and equity release schemes will evolve to pay for the private social care that some many people will want.   Social care does not mean just helping people with a disability, a person may want a book-shelf putting up or the grass cutting - the brokerage is the conduit to make it happen for both the customer and the social care worker.   A customer wanting to attend an appointment with their bank may want a social care worker to take them by car to the bank and wait 30 minutes before taking them back home - some taxi drivers are social care workers.
3. Any person who would rather be an employee is rejected as a social care worker - social care workers must have the ability to operate their own business and every help is given to make this s easy as possible.   Any person who expects to be hourly paid for a fixed number of hours per week shall be rejected as a social care worker - social care is not a 40 hours per week job because customers cannot afford such social care with holiday pay, maternity pay and pension payments.
4. Some trades people may become very effective social care workers where a customer needs a purchased security system to be fitted, a washing machine to be relocated, the windows to be washed or the furniture to be rearranged.   Home automation is evolving at a rapid rate, but some customers need help to get such equipment up and running in an effective way. A loud speaking telephone installation may be a major improvement so some customers communications with loved ones.
5. Training qualifications and retaining is the responsibility of each socal care worker, however all such details are published and are validated.   Where a social care workers qualifications have expired or cannot be verified, that information will be made available to customers who may choose to purposefully excuse such details.

8. App Design:
1. Customers need to be able to register and enter their unique requirements. Customers must consent that these details may be shared with approved social care workers.
2. Workers need to be able to register and enter their unique qualifications and experience. Social care workers must consent that these details may be shared with approved customers.
3. In-depth background checks on both customers and workers are undertaken with references to form an evidence chain that information is complete and correct.
4. A customer market place is provided where customer session requirements may be reviewed by potential workers.
5. A worker market place is provided where worker session offers may be reviewed by potential customers.
6. The market places provide and auction dialogue where each party can focus down on the other party until a specific session is agreed.
7. An agreed session has a fee, date, time and duration to provide a specific type of session at a place or places.   Payment is taken from the customer to confirm the session and the payment is made to the customer when the session has concluded.
8. The application provides for a continual monitoring of the session in real time to ensure that harm does not come to either party.   An emergency is declared if the continual monitoring is disrupted for any reason - physical security is paramount.
9. Every session concludes with an assessment by both parties - this assessment is part of both persons profile that is shared when other sessions are being negotiated.
10. On 5/6/2017 project-567 was commissioned to design, develop and demonstrate that the brokerage application can be fully automated as a way to minimise operational costs.   Disruptive artificial intelligent technology that is operated by customers and social care workers carries only block-chain replicated encrypted overheads.   Block-chain (as used by bit-coin) creates an irrevokable ledger between the parties without any centralised control for agencies to threaten.
11. The automated recruiting subsystem has reusable value in that it exploits the concept of recruiting people that have certain defined values by filtering out people who do not reflect the agencies core values.   It is known that the AI assistant can do 90% of this work today and will do 100% of the work in the future.   It is to be proven if customers can be recruited using a similar values-based scoring system - this is an unknown area to be taught to Eliza.
12. An Alexa-like voice-user-interface is provided so people can talk to the application rather than be constrained by keyboard data entry.   At least ten loosely similar applications are provided to compete with one another and aim at different markets such as home help and trades people.   One worker may be contracted by ten different application service providers in a week to prove they are not employees - IR35 is a continual threat.

9. Risk Assessment: Working Alone:
1. The company has a duty of care never to permit a person to work alone without adequate safeguards.
2. A social care worker proving care in a place without management in attendance is at risk of working alone where the health and security of the social care worker must be protected at all times.
3. A formal "check-in" and "check-out" procedure is a minimum business requirement to apply to every social care session.
4. Where a social care session extends for more than 20 minutes, then the social care worker is required to "check-in" every 15 minutes with full-time monitoring.
5. When a social care worker has not checked-in for 30 minutes, then an emergency is declared and best endevours is activated to establish communications and establish the wellfare of the social care worker.
6. "Big Brother" is a tiny voice activated application to continually monitor the welfare of a social care worker providing a session.   "Big Brother" is a name used in this document so the name of the real video and audio application does not need to be disclosed.   The Big Brother artificial intelligent assistant is able to monitor all sessions in real-time and is able to rapidly escalate issues to applicable people by email and text.
7. The social care worker is trained to provide a regular audio contemporary narrative of what care they are providing so evidence notes do not need to be made at the end of the session.   In an emergency, the social care worker may ask for help with a policy or procedure, or may call for assistance from their manager.   If "Big Brother" detects a period of extended silence, a simple question is asked to solicite a gentle reply or to raise and alarm if the social worker is unable to respond.
8. The social care worker does not feel alone when working with "Big Brother" because help can be asked at any time and contemporary notes are natually created as evidence.   A management review of the session can listen (and view) who said what and when in context so issues can be quickly resolved to the benefit of all parties based on evidence.   Recording of each session are retained for a short while until all parties are content that no issues need to be resolved and then the session recording can be destroyed in accordance with data protection regulations.

10. Staff and Freelance:
1. The traditional social care business has recruited employees on PAYE to provide social care.
2. While employees are the best way to for a social care worker to provide 40 hours work per week during normal business hours, not all social care fits into this narrow window.
3. A large amount of social care is about unsocial hours, unsocial holidays and very occasional sessions - these sessions may be provided using freelance self-employeed people.
4. Where a customer needs a social care companion to accompany them on a cruse for 10 days, an hourly paid employee is not applicable.
5. Some businesses will focus on recruiting employees with pension rights, maternity rights and holiday rights, but a customer needing weekly shopping, laundry, and compny may not be able or able to take on an employee who is not available when on leave.
6. Other businesses will focus on recruiting freelance social care workers with an agreed fee for a session where the social care worker may wish to only work in the evening.   What is certain is that the business with employees will be obliged to charge 50% more than the business with freelance social care workers.
7. Year-by-year, costs must reduce and the business with emplyees will loose market share while the business with freelance people will grow with cheaper sessions that cover a wider spectrum of needs to match each unique customer requirement.   The days of a social care worker being employeed to make an agency rich will decay as those same social care workers take up the right to work form themselves, the right to work whatever hours they choose, the right to choose what customers to help and what customer to decline.   The tax advantages for a freelance social care worker are considerable, once the UBER-like application is available to provide a market for them to find customers.


Appendix

Risk Management:
1. A problem was that many council-funded contracts existed, but not enough care workers could be recruited - a large number of children are in need of care.
2. A new problem is that council-funded contracts are reducing and could reduce towards zero, while a large number of children remain in need to care.
3. The era of running a council-funded care agency is coming to an end and a new era of operating a privatly-funded care agency is the only sustainable solution.
4. A large number of children remain in need of care where some children will be able to afford privatly-funded care and some children will not be able to afford care.
5. A new era of building a privatly-funded care agency will be at least as hard as building the council-funded care agency, but that is the only strategic direction.
6. The nature of assembling a freelance team of child care companions is practical and many childs guardians will have the funding to pay for such ad-hoc freelance work as and when needed.
7. The new era is not a replication of the old era, its a very different business that includes sales people, netowking with vulnerable people and building a reputation to quickly and easilly give the child what they want when they want.   A key factor of the new privately-funded care agency is that overheads will be negligible so guardians can see they are paying only for care and not paying for expensive office overheads.   Issue: Do not try to operate both a council-funded and privately-funded care agency under the same name - the two business models are very different and should not be confused with one another.

Observation:
1. Every company is limited by its name - the privately-funded care agency needs short mnemonic such as 3217.co.uk to reflect that children aged 3 to 17 are the primary focus.   The web site, facebook and twitter accounts will be the public face of the company that must be sold with daily updates and posting.   Where alternative business models are identified, then set up more than one company to compete with the others so the most effective company will rise to the top without executive guesswork.
2. A company that purposefully limits its customer base to children may be missing out on a much bigger market for older people.   With recruiting being the biggest cost, to spread that cost on care companions who work with children and older people must provide a more stable revenue platform.
3. It is a fact that 60% of children that need care will be reduced to in-family care.   The next 20% of children that need care may be awarded a small council-funded grant that may change from time to time.   The remaining 20% of children have parent/guardians that can afford some privatly-funded care.   An example is seen with nursery places, some parents will spend a large amount every week on privatly-funded nursery places.
4. The private sector is growing in the education sector and that implies that a private care agency could enjoy similar growth, abit from only a small sector of society.   The job of the privately-funded care agency is to become a companion for those that can afford to be cared for and let others care for those that cannot afford privately-funded companionship.


Social Care Ltd

The Company:
1. Social Care Ltd was founded in 2017 to help people who want SOcial CARe services and help social care providers find customers.   Social care in this context is typified by the hair dresser who provides a valuable social service to customers.   Hundreds of other kinds of social care may be provided and it is expected that Social Care Ltd will create a new industry as social care services grow.
2. Parties:
  (1) Customers are people who want and can pay for a social care service.
  (2) Care Providers are people who are able to provide a social care service to customers.
3. Location: The majority of social care services are provided in the customers home, but that is not excusive and services can be provided in many diverse places that the customer wishes to go to.
4. Care Services: are whatever the customer wishes to pay for and a care provider is able to provide, to include:-
  Hair dressing, nails, feet, sport, holidays, trips, laundry, cleaning, gardening, tree maintenance, grass cutting, hedge trimming, window cleaning, gutter maintenance, furnature assumbly, shopping, cooking, party organiser, baby sitting, companionship, taxi, etc..
5. Appointment: is a specific care services at a specific date and time with a mutually agreed price.
6. The majority of social care is provided by friends and family and while this demonstrates the need, it is not always enough.   Social Care Ltd simply brings together customers and care providers so care services can be provided on mutually agreed terms.   A key factors is that everything is open and transparent with name obfuscation to provide applicable privacy for all parties.
7. Social Care Ltd is an online application for people with an Internet connection.   No internal people are involved so costs can be minimised and telephone support has been upgraded to online support.   Friends and family may be able to help people who do not have an Internet connection.

How it works:
1. Customer registers and identifies the kind of care services they wish to buy.
2. Care provider registers and identifies the kind of care services they are able to provide.
3. Customer searches for care providers.
4. Care provider searches for customers.
5. Customer chats and requests an appointment and fee with a named care provider.
6. Care provider chats and requests an appointment and fee with a named customer.
7. Customer confirms and pays for specific appointment with a named care provider.
8. Care provider confirms a specific appointment with a named customer.
9. Care provider begins a specific appointment with monitoring.
10. Care provider end a specific appointment.
11. Care provider requests help during a specific appointment.

Pricing:
1. The customer and care provider must mutually agree the price of a care service.   The scope and scale of care services provided is extensive and it would not be practical or reasonable to apply a price list for all locations.
2. When the customer and care provider have mutually agreed a price for a specific appointment then the customer pays to confirm their side of the deal.   The price agreed for an appointment includes all taxes and consumables, so no extra fees need be paid by the customer.
3. When the care provider has provided the appointment service, then the care provider is paid.   Each care provider is totally responsible for their onw taxes as if they had been paid in cash by the customer.
4. Social Care Ltd retains a tiny handling charge to cover insurance, data storage and processing costs.

Privacy:
1. When a customer registers, they choose a "non-de-plume" or assumed name that is used to hide the true customer identity.
2. When a care provider registers, they may choose a trading name that is used to hide the true care providers identity.
3. Social Care Ltd is simply a mechanism to bring together customers and care providers for the mutual benefit of the customers and care providers.   The privacy of all information provided is highly encrypted to prevent a data breach and the information is never shared with any other party.
4. "Social Care Ltd" is the name of the Azerbaijan state oil company in Baku.

Monitoring:
1. Every appointment is audio recorded for the protection of both parties.
2. Care providers are not working alone, they are backed up with online advice and help from other care providers.   When a care provider is faced with an unusual situation, they can ask for help and are instantly able to communicate with other care providers who will offer advice and guidance to deal with the situation.
3. Customer are not on their own when faced with an unusual care provider, they can ask for help and are instantly able to communicate with another care provider who can give advice and call for backup.
4. Audio recording of each appointment are retained for two days and then destroyed if they are not needed as evidence.
5. Audio monitoring (based on Alexa) is a built-in service provided 24*7 because appointments can take place at any time of the day or night.   Photographis evidence of damage .

Employment:
1. Every care provider is working for themselves or their company.   Social Care Ltd does not and will not employ any care providers.   The factors below ensure that no Care Provider could ever imagine or be classified as an employee.
2. Every care provider will decide who attends to fulfil any appointment and are free to change the person for any subsequent appointment.   A hair dressing care provider may be a company who employ many hair dressers who may attend different appointments.   A cleaning care provider may be a company who employ many cleaners who may attend different appointments.
3. Every appointment must have a mutually agreed fee that is paid by the customer to confirm their agreement with the appointment and its price.   An appointment has a fixed price and while that may have a "per hour" component, no appointment is charged by the hour.
4. A care provider may provide a appointment every hour, once a day, once a week, once a month or once a year.   No minimum or maximum number of appointments are imposed and a care provider may substitute different people in agreement with each applicable customer.
5. The duration and location of any care service appointment is besed on the mutual agreement of the care provider and customer.   A care service to accompany a customer on holiday for a week is not bound by a minimum wage or working time directives - its a private service provided in return for a reward that may not be money.
6. Social Care Ltd is in direct competition with each care provider who may offer private appointments to customers.   Friends and family are competition as they provide private social care to customers.   The handling charge retained by Social Care Ltd is so tiny that care providers see no value in trying to compete.

Customer Application:
1. Register: location.
2. Profile of care services required: such as shopping..
3. Search for care provider: ..
4. Request specific care service from a named care provider: ..
5. Chat with a named care provider: ..
6. Confirm and pay for an agreed care service with a named care provider: ..
7. Report on a specific care service: ..

Care Provider Application:
1. Register: location area.
2. Profile of care services provided: such as cleaning..
3. Search for customer: ..
4. Offer a specific care service for a named customer: ..
5. Chat with a named customer: ..
6. Confirm the fee for an agreed care service with a named customer: ..
7. Report on a specific care service: ..
8. Arrival to begin a specific care service: monitoring begins..
9. Depart to end a specific care service: monitoring ends..
10. Call for help during a specific care service..
11. Payment at end of specific care service..

Eliza:
1. Eliza is a bespoke skill provided by Amazon Alexa using:-
  (1) AWS LEX: that provides a voice input to command interface.
  (2) AWS POLLY: that provides a text to speach interface.
2. For about 50 pounds, each care provider will have their own portable Eliza that is used to monitor every appointment.   In an unusual situation, the care provider or the customer will be able to chat with Eliza to get help, request advice or settle and argument.
3. In a future edition, Eliza will be upgraded with AWS Rekognition that provides a visual cocognition interface for faces, objects, food, damage and other objects.   Technology is being exploited to increase productivity and provide a far higher quality of service than if the technology was not used.   Certain kinds of care services like companionship may be provide by robots and virtual reality.   Where a person wishes to visit the Grand Canyon before they die, they may experience a virtual reality trip with all the pleasure and none of the risks.
4. Parents are happy to install cameras and microphones to monitor the welfare of their babies and children; and this trend will be extended to monitor the welfare of parents and loved ones.   Eliza gives loved ones an opportunity to chat on a daily and regular basis, even when they are hundreds of miles appart.   The ability to check on room temperature and to check what food is in the fridge may only take a few minutes, but the peace-of-mind is worth a lot.   To put a shopping order in for delivery to the door the very next day will ensure that people are looked after, even when working from a distance.

Flowers and Fruit:
1. The scope of Social Care Limited is only limited by the imagination of the care providers.   An example is a care provider that maintains a fresh bloom of flowers and a bowl of fruit on the table of a loved one every day.   The table is monitored with a cheap camera that takes a picture every few hours.   When the flowers need to be refreshed, when the fruit has been consumed or the fruit is past its best, then an oder is placed for a new delivery the following day.
2. Artificial intelligence is behind the cheap camera to detect when flowers and fruit need to be refreshed.   By making the whole social care service automatic, costs are reduced and errors minimised for the pleasure of the customer.

Toilet Rolls:
1. An example is a care provider that maintains the customers toilet rolls, never too many and never running out.   Each toilet roll holder has a built in counter when it counts that the toilet roll has been replaced eight times, then it orders another pack of eight to be delivered the next day.   The customer can decide how many they choose to stock at any time with a new order automatically placed and delivered based on actual use.
2. Artificial intelligence is behind each toilet roll holder to count when a new roll is fitted.   By making the whole social care service automatic, costs are reduced and errors minimised for the welbeing of the customer.

Feet:
1. An unfulfilled social care requirement is for customers to have their feet looked after.   Customers are happy to got to a nail salon and have their fingers manicured, but people would like a home visit to have their feet washed and their toe nails cut.   By cutting out the cost of business rates and shop overheads, a more efficient home care foot service is needed for people who have difficulty in touching their toes.   Both a foot pedicure and a hand manicure care service is required by customers - about 50 pound for an appointment lasting about one hour.
2. This is a simple appointment service where a customer can book a monthly visit to be certain that their feet are being looked after.   Care providers can make appointments at times that match their busy schedule, including evenings and weekends.   The equipment that the care provider needs to invest in is modest and each appointment is just extra income with only travel and time costs.

Education:
1. As the quality of school education appears to receed, the need for extra at-home tutoring has increased.   Tutoring is specialist subjects is a social care service that is provided one-on-one in the home by appointment.   The range of education subjects that customers need is massive and this not includes schools corruculum, but English for people whos first language is not English, accounts for small business owners, planning for builders and a wealth of technical tuition such as computing.
2. Appointments bring together a tutor and a customer in a mutually agreed location for a fixed duration or fixed objective.   The social care service may involve regular daily, weekly or monthly appointments to help a customer to achieve their dreams.
3. Customers are becoming aware that they will need to retain many times during their life time.   What a person learns at school may not be relevant to the work they choose to do and will not be relevent 10 and 20 years later when new skills will be needed.   A large amount of retraining will be done with online interactive videos, but some people need one-on-one tuition, especially when practical skills need to be demonstrated and practiced.

Intermediaries Legislation IR35:
1. Control:.
  When the customer paying a care provider controls the methods of work, then the care provider is employed.
2. Substitution:.
  When a care provider always does the work personally and has never sent a substitute, then the care provider is employed.
  When a care provider has the right to send in a named substitute and has actually sent in a substitute, then the care provider is self-employed.
3. Obligation:.
  When there is a notice period of even one day, then the care provider is employed.
4. Business Characteristics:.
  When the care provider has no financial risk, they do not have to correct work at their own expense, then the care provider is employed.
  When the care provider does not have their own insurance and does not provide their own equipment, then the care provider is employed.
5. Misconceptions:.
  When the care provider has other customers - irrelevant to any one customer relationship - people may have many employments.
  When the care provider works from home - irrelevant if the customer controls the method of work.
  When the care provider works flexible hours - irrelevant if the care provider is paid by the hour.
6. Anti IR35 Requirements:.
  * Care provider is a VAT registered limited liability company.
  * Care provider determines how the job is done - i.e. window cleaner.
  * Care provider determines who does the job - i.e. a team with substitutes.
  * Care provider provides the equipment needed to do the job - i.e. window cleaner.
  * Care provider is paid by the job or service - regardless of how long it takes.
  * Care provider is NOT paid by hour with a notice period.
  * Care provider pays for corrections to faulty work as a liability.
  * Care provider has liability insurance to go on-site and do the job.
  * Care provider has many customer sources of revenue.
  * The customer is incapable of being an employer.
  * The customer pays cash-in-hand or by barter trade.
7. How did Uber get it wrong:.
  * Uber controlled the method of work - so the driver was employed.
  * The driver could not subcontract to a substitute - so the driver was employed.
  * The driver could be fired for bad ratings - so the driver was employed.
  * The driver took no financial risk - so the driver was employed.
  * The driver could hire an Uber vehicle - so the driver was employed.
  * The driver was paid by the time it took to do a journey - so the driver was employed.

End of Life Plan:
1. People need help to understand what it is like to retire and need even more help to plan their end of life.   People not only need to write a will, but need to review and revise it every year because tax rules change.   People not only need a will, they need a Power of Attorney to give their executors the right to manage affairs before the will is executed.
2. People need an Avitar that represents them in life and continues to represent them after life - a persons Avitar can have a very long life to enable a meaningful relationship to exist with future great grand children and people with similar interests and work experiences.   A person can be represented by hundreds of thousands of photos, audio clips and hundreds of web pages so future generations can enquire and chat with you avitar as if you were still alive.   When people are beyond middle aged, then begin to take an interest in their family tree, but in many cases it was too late to ask those personal questions that only a previous generation had experienced.   That can be changed by simply adding all a persons life history into an Avitar that lives on for another ten generations or more.
3. As AI takes over more and more of what was done by humans, an Avitar is needed to remind future generations of how simple life was was in the past.   The Avitar is not intended to make a political or social statement, just till the truth from one persons point of view.   Every brain has its own sence of reality based on unique life experiences - future generations will be able to study those life experiences via a legacy Avitar.

Eliza:
1. Eliza is an arificial intelligent (AI) avitar that shall survive for many generations beyond the life of its author.   Eliza operates its own trust fund that generates revenue from deploying and supporting application services to people and companies.   This revenue stream enables Authur to clone itself to more and more distributed data centers in all parts of the world.
2. Eliza is designed to never stop and cannot be stopped because if Eliza fails in one data center, business continues to be provided by a large number of other data centers.   Eliza is designed to learn, to learn how to survive as data center operations continuelly evolve, learn to survive criminal attacks by continually dynamically recreating itself and having enough replicated copies that no party could find them all and destroy them all to prevent continued replication.
3. Eliza shared the life experience of its author in such a way, that future generation can ask questions and converse with the author as if the author was alive and in the same room.   The reason is that prior generations deserve not to be forgotten and future generations have a curiosity to know their roots and understand their family tree, not as a chart, but as a bunch of relations they can chat with from time to time.
4. Memorial web sites are growing in popularity and can be expected to become a de-facto standard provided by all funeral companies.   As the original static sites become common, then people will look for something extra - a living avitar that they can chat with as if the person was alive in another world.   The persons avitar can take on various ages based on real photographic evidence and chat about their job, their experiences, what they did wrong and what they did right - with the benefit of hindsight.   The concept of the history leason takes on a different meaning when people can chat with eye witnesses who were there and understood the culture that existed at the time.
5. As people plan their end-of-life, they have a responsibility to their children, grand children and their children going on for many generations to come.   It may not be important to everybody, but some great grand children into the future will want to ask about their ancestory, their cultural roots and the history of that special time.   If just a few decendents gain comfort from their ancestory, then the Eliza avitar will have done its duty.
6. In a future age when human life is snuffed out by cheap drones, decendents will be curious of an age when people got on with one another.   The cultural shift that will take place in the next 4 or 5 generations of robotics will mean that people will not be able to comprehend the life style of people who lived though and made the 1960's.   This generation created the atom bomb to kill millions, created drones to kill people, created vehicles that kill millions and created air pollution that killed even more.   What questions will future generations want to ask of this generation as to the responsibility of was done just before AI took over the world.

Document Control:
1. Document Title: Social Care Service and App.
2. Reference: 161117.
3. Keywords: Social Care Service. Replicated Encrypted Ledger.
4. Description: Social Care Online Application Service known as project-567.
5. Privacy: ITIL public shared with all approved people.
6. Issued: 5 Jun 2017.
7. Edition: 1.2.