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1.2 Demand
04. Initial Agenda
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12.04 Initial Agenda:
1. This initial agenda has been prepared as a checklist of the topics that may be addressed as part of the series of kick-off meetings.
2. Executives involved in kick-off meetings are not expected to be proficient application designers and should leave application design to the professionals.

Agenda:
1. Mission: to clarify what the business is about.
2. Objectives: to lay down stepping stones that indicate how the mission will be achieved.
3. Policies: to constrain methods of working to match Executive dreams.
4. Procedures: to implement policies in a practical way.
5. Critical Success Factors: (CSF) that identify progress in meeting objectives.
6. Key Performance Indicators: (KPI) that identify procedures used to implement policies.
7. Privacy: in accordance with UK laws.

The customers point of view:
1. Disruptive technology like artificial intelligence enable all focus to be place on how best to match customer expectations.   The entire business model can be difined and operated from the customer point of view as if all internal business actions were fully automated and of little consequence.
2. Selling has been replaced with buying and the role of the business may be to help customer buy what they choose to buy.   Marketing may have been replaced with education to help the customer know what to buy and when to buy.

A financial point of view:
1. A common trend in all market sectors is that the company with the least cost of doing business will succeed faster than the company with a higher cost of doing business.   Cost reduction is not a race to the bottom, its a race to survival.
2. Very high levels of automation can reduce the cost of doing business, can speed up the rate of earning revenue and can minimise errors.   The key objectives that Executives must focus on is that of maximising productivity and making every procedure very effective.   It could be said that a procedure that does not involve a customer or a supplier is not very effective and those that only involcve a supplier should be simplified.

How does it work:
1. The company own their own quality manual that specifies their policies and procedures.   Procedures (as work instructions) exist even when they are not documented.
2. Procedures are broken down into business rules.   A business rule is one part of a procedure specified in enough detail that everybody can understand it without confusion.
3. Business rules are accumulated in a knowledge-base as the overall definition of how the business operates with little comprehension of why.   The knowledge-base is used by the artificial intelligent assistant to automate as many procedures that can be simplified with an electronic interface.
4. The business evolves by improved policies, improved procedures and improved business rules.   The business is limited only by the ability to specify improved policies and procedures.
5. Where a person is unable or unwilling to write down a procedure, then that procedure cannot be taught to others, the business cannot be scaled and cannot be automated.   The business is limited by the person who has not written down procedures that are owned by the company as intellectual property.


Appendix

ASP Mission:
1. To provide all your bespoke applications as a modest monthly subscription service.
2. To include relentless evolutionary improvements without limit.
3. To provide private, secure, on-demand and continual data access.
4. To support any number of authorised people as staff, customers and suppliers.
5. To support people with local languages and multiple currencies.
6. To provide shared applications to all approved locations in authorised countries.
7. To support any kind of secure desktop, laptop, tablet or smart phone with any operating system.
8. To eliminate the need to download and install any software.

ASP Objectives:
1. To help enough other people to achieve their objectives.
2. To gain self-satisfaction from simplicity engineered from chaos.
3. To continually help people to focus on what they need rather than what they think they want.
4. To continually earn just enough to provide a first class service without being taken advantage of.
5. To choose not to be involved in the provision of an inadequate third-rate service.
6. To choose not to be involved in a service that may be illegal or may be used to exploit others.
7. To focus on privacy as being significantly more important that all other factors so data cannot be lost or stolen.